Essaying help? Business Studies/Marketing?

Question

I need to write an essay on the following: "Without adopting the marketing concept, a business cannot hope to develop future plans" and I need to discuss the statement from the point of view of a capital goods manufacturer. I know the basics, but don't know where to look for more info? What would be a good capital goods manufacturer to focus on for examples? Any help appreciated, thank you

Answer 1

Car manufacturers
Computer manufacturers
House builders

Answer 2

AGCO Corporation (NYSE:AG) might be good..;