What are 4 persuasion techniques used in social psychology?

Answer 1

The topic of persuasion has received a great deal of attention in recent years. Persuasion is an active method of influence that attempts to guide people toward the adoption of an attitude, idea, or behavior by rational or emotive means. Persuasion relies on "appeals" rather than strong pressure or coercion. Numerous variables have been found to influence the persuasion process, and these are normally presented in four major categories: who said what to whom and how.

1. The Communicator, including credibility, expertise, trustworthiness, and attractiveness.
2. The Message, including varying degrees of reason, emotion (such as fear), one-sided or two sided arguments, and other types of informational content.
3. The Audience, including a variety of demographics, personality traits, and preferences.
4. The Channel, including the printed word, radio, television, the internet, or face-to-face interactions.

Dual process theories of persuasion (such as the Elaboration Likelihood Model) maintain that the persuasive process is mediated by two separate "routes." Persuasion can be accomplished by either superficial aspects of the communication or the internal logic of the message. Whether someone is persuaded by a popular celebrity or factual arguments is largely determined by the ability and motivation of the audience. However, decades of research have demonstrated that deeply held attitudes are remarkably resistant to persuasion under normal circumstances.

Answer 2

Social Psychology Persuasion Techniques