2006-12-13 04:28:13 · 3 answers · asked by FEDERITO T 1 in Business & Finance ➔ Other - Business & Finance
A customer-led company takes notice of what its customers want and provides goods or services accordingly
A market-led company uses surveys and trends to forecast what it thinks its customers need and provides goods or services accordingly.
2006-12-13 04:41:41 · answer #1 · answered by BARROWMAN 6 · 0⤊ 0⤋
Market led companies generally try to follow the norms of the market and other companies in their market regardless of what they think the customers may want. Customer led companies try to follow the norms of the customers. Ultimately your customers are your potential market so the two should be the same.
2006-12-13 04:31:36 · answer #2 · answered by Matt M 5 · 0⤊ 0⤋
None
Customers are your market!
2006-12-13 04:30:36 · answer #3 · answered by AlexChappel 4 · 0⤊ 0⤋