To company decision makers: what are the most important elements of corporate communications for your firm?

Question

If you could list up to three of the most important aspects of getting in touch with your customers, what would they be? Do you need single avenue comms, multi-platform comms, do you target via demographics or do you target based on consumer emotional response? You could talk about timing, methods, locations, etc...anything. Please tell me what business you're in when answering - it would greatly help me with a study I'm doing.

Answer 1

top three elements:

-message especially consistency and relevance to the audience
-medium especially using multiple channels to ensure delivery
-response especially feedback on how the message is landing