Im doing a sociology research paper on "the role of gender in mass media", one of my paragraphs being on genders in advertisment, and I want to take a well known commerical, and product, and talk about how they stereotype males and females. What should I mention while making this point?!
any imput would really help
2006-12-11 13:01:15 · 8 answers · asked by woah 2 in Social Science ➔ Sociology
As much as I love the smell of Axe, I hate the commercials because of the stereotypes. These commercials are geared towards making guys think that if they wear this product, the women will come running. And not just any women. Cheerleaders, twins, and random other 'hot' stereotypes. As much as Axe will probably turn heads, the only man I attack who wears it is my husband.
2006-12-11 14:00:38 · answer #1 · answered by Brit 2 · 0⤊ 0⤋
I'm not super familiar with the commercials for the stuff, but I've seen a few here and there.
They seem to portray men as super masculine, but more importantly they use visual rhetoric to portray that men who wear axe body spray can easily get beautiful women. One Axe commercial (look on youtube.com....they have several online you can watch) suggests that "Cleaning up has never been so DIRTY".....
I also wonder.....this may be a wild tangent, but there is this wonderful site (link below) that collects magazine ads, commercials, etc that use homosexuals to sell the product, or depict homosexuality. The site breaks down the commercials and ads by whether the depiction of homosexuals and homosexuality is positive, neutral, or negative and why. It's an interesting site, and I think you should check it out, even if it's not exactly relatable to your project.
I hope this helps!
2006-12-11 14:01:51 · answer #2 · answered by Anonymous · 0⤊ 0⤋
My son seems to like the stuff because I heard him talk about it. It must be geared towards the much younger crowd as he is only 14 years old. I don't think he's seen any of the commercial so I would assume that his buddies have mentioned it or wears the stuff. It must be a cheap product which the young enjoys or wants.
2006-12-11 13:11:53 · answer #3 · answered by peg 5 · 0⤊ 0⤋
Shika_dem in no way am I trying to make this about you because as you have already proved to all of us you don't see the bigger picture or understand why at all major universities there exists a discipline called, "Woman Studies". That is one of the many problems with our country we are highly misogynistic and people like yourself think nothing is wrong. If you think for one second that anything in our world is innocuous you are sadly mistaken because everything is driven no matter how neutral the creator may be he or she is led by their political views, their gender and especially by what they are not.
Axe portrays women as mindless, hormonal (led by emotions, lust) and it portrays them as sex objects. It also reinforces the in control, calm, emotionless man stereotypes.
One approach in your paper could be to reinforce the ideas of what and who men are. For example, men are expected to be: stoic, firm and decisive. While women are supposed to be: nurturers, sensitive and emotional. If men or women fail or consciously decide not to conform to these stereotypes they are seen as: gay or bitches.
I hope I helped, I feel passionately about this topic. Thank you for allowing me to voice my opinion.
2006-12-11 18:34:29 · answer #4 · answered by UCRPanaman 2 · 0⤊ 1⤋
well
i guess they portray females as easily seduced?
point out how they show a guy spraying axe and then the "axe effect" which usually ends up with guy on girl
2006-12-11 13:08:51 · answer #5 · answered by zrogerz69 4 · 1⤊ 0⤋
i think you are only being ignorant and judgmental, looking for every single excuse to whine, nag and complain. you are the sterio type looking to start up issues that are not relevent. those are only commercials with intent to promote a product nothing to do with gender. Miss feminist, take it easy. men wear the perfume to attract you women coz they want you, love you, whatever!!! its not that they are being all that you see in your eyes. sorry, i dont intend to be mean but that is not relevant. how about you look for a more practical example. im sure theres someone with better examples. easy missy. one love.
2006-12-11 17:30:47 · answer #6 · answered by shika_dem 1 · 0⤊ 3⤋
Assuming you're in any Americanised culture, it just might be true that women are mindless, hormonal sex objects. I'm not saying that there's no Americanised women who can think straight, but, assuming that I'm not misinformed, the sexual revolution just might have made that stereotype a self-fulfilling prophecy.
2006-12-12 19:09:46 · answer #7 · answered by The Nomad Yokai 3 · 0⤊ 2⤋
It want to depict the female as an animal who reacts to odours..like animals would react to the smell when in heat..
2006-12-11 15:07:51 · answer #8 · answered by Kaushall 2 · 0⤊ 0⤋