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physical demographic would be mostly USA.

>>>Hot Market No. 2: Plus-Size
Americans are big and getting bigger. In fact, two-thirds of us are now overweight, according to the Centers for Disease Control. The women's plus-size clothing market alone generates $22 billion in sales every year, according to market research company NPD Group. And the overall plus-size market will grow 15 percent over the next four to five years, says Marshal Cohen, chief industry analyst at NPD Group.

Celebrities from Mary-Kate and Ashley Olsen to Queen Latifah and George Foreman are responding with plus-size clothing lines, and Old Navy launched a plus-size line in July. At least 800 Web sites now offer plus-size items, ranging from lingerie and pantyhose to promwear and wet suits up to size 4X. Torrid, a mall chain that carries plus-size clothing aimed at women aged 15 to 29, has grown to 52 stores nationwide.

Today's plus-size person wants to be just as fashionable as anyone else, says Lisa Alpern, founder and creative director of Beauty Plus Power, a New York City online style magazine focused on twentysomething women wearing sizes 12 to 24. The real growth "is in junior-plus merchandise," she says. "They're starting to make the clothes younger, hipper [and] with a more body-conscious silhouette."

Kim Camarella-Khanbeigi, 30, is co-founder of Kiyonna, an upscale clothing company with five employees that caters to women sizes 10 to 32. Based in Huntington Beach, California, Kiyonna just launched a lingerie line, and sales are expected to grow from $1.2 million last year to $1.8 million this year. Eighty percent of the company's business is generated online, with the other 20 percent coming from sales to 120 boutiques across the nation and overseas. "Our main focus is on selling directly to the consumer," Camarella-Khanbeigi says.

Of course, this market is more than clothing. Bearsville, New York, company Amplestuff sells plus-size products, including fanny packs and airline seat belt extenders. Freedom Paradise Resort in Riviera Maya, Mexico, is the world's first getaway for plus-size people. And there are opportunities in everything from plus-size furniture to wider shoes, says Schuyler Brown, a trend spotter with ad agency Euro RSCG MVBMS Partners in New York City.

Kids and teens are another emerging plus-size market. A Duke University/Foundation for Child Development study found that nearly 16 percent of kids aged 12 to 19 were obese in 2002, making room for fitness and nutrition programs and electronic gadgets aimed at plus-size youth. Says Cohen, "If you build it, they will come."
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2006-12-11 09:26:37 · answer #1 · answered by Bradford K 4 · 0 0

The best market for that and fat chicks in spandex is anywhere in Alabama.

2006-12-11 09:19:51 · answer #2 · answered by Anonymous · 0 1

Try doing an internet search on 'fat chicks and the men who lust after them'. There's your market.

2006-12-11 09:15:45 · answer #3 · answered by badkitty1969 7 · 0 1

i'm guessing the south... since many southerners are overweight. (i live in louisiana)

2006-12-11 09:22:54 · answer #4 · answered by somebody's a mom!! 7 · 1 1

i like thin women, go to DeadBeatPoliticians.com

2006-12-11 09:19:56 · answer #5 · answered by G B 1 · 0 2

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