WHat does this mean: Okay, gives the phrase, watch that reaction, right there¿ Just goes up and up"?

Question

You can check out the whole context right here
http://news.bbc.co.uk/2/hi/programmes/panorama/5312208.stm

Answer 1

The Global Warming concern is primarily seen as a Dem's party issue (Al Gore's global warming video). In this article a pollster is seemingly running simulations of "catch phrases" and watching the audience reactions. When "global warming" is mentioned, the line representing Democrats spiked.