What does "put it up against any major product launch" mean in?

Question

Advertisers would not welcome such a big change in the middle of the holiday shopping season, he said, though in defence of Yahoo's progress he added" " I'd put it up against any major product launch, ever."

Answer 1

There's always a risk when you start a new product launch, and in this case the last thing advertisers need is an ad failure right before the holidays. Yahoo is apparently changing something and wants their advertisers to go along with it.

The comment is that advertisers might not appreciate the additional risk. His response is that he's so confident it will work, he'll welcome comparisons to ANY product launch, ever.