What does "Crusoe-type stories" mean in?

Question

Despite astonishing advances that make the world "feel" flat in some senses, the vast majority of companies approaching new overseas markets still can't see over the horizon past the bulge of the earth. They can see smoke signals rising in the distance, and they enjoy reading Crusoe-type stories that provide encouragement, but they can't interpret those smoke signals without a ton of help, time and money. Baidu.com Inc. is about to learn this in Japan.---<>.

Answer 1

Crusoe here refers to Robinson Crusoe who is ship-wrecked in an island and finally overcomes many hardships to get back to his native place ( England) after 28 years.

Check out this link for more details

http://en.wikipedia.org/wiki/Robinson_Crusoe