Information about advertising in podcasts?

Question

I'm looking for information on the demographics of consumers who listen to podcats - Costs of advertising in podcasts etc.
Anyone know where I can find info like this?

Answer 1

Check out PodTrac:
http://www.podtrac.com/

Their homepage has this:
"Welcome to Podtrac, the service that expertly connects podcasters and podcast listeners and viewers with advertisers. We specialize in highly targeted podcast advertising, by precisely matching audience demographics and interests with the appropriate advertising for those listeners and viewers."

Or try iMedia Connection:
http://www.imediaconnection.com/content/9614.asp