Wat do u think is the effect of advertisements on the younger generation?{in detail}?

Answer 1

I think it plays a big part in shaping young people's perceptions on culture and how they feel about brands when they get older.

In terms of imagery, I think it's somewhat detrimental to young people because it's largely creating an image that seldom exists. When I worked at Playboy magazine, there was a ton of air brushing or photoshopping of models, a lot of times completely manipulating how that individual looks (like making their legs longer or changing other bone structures). This creates a false image of what is real and/or is "beautiful", in the name of selling products or creating brand equity.

Kid grow up thinking that is the standard, when in fact it is a surreal creation at best. What can occur is aneorexia and other eating disorders, not being happy with themselves or with the future partners they choose.

At the same time, this next generation is extremely savvy as they have grown up with the Internet. The brands, TV and other traditional media are no longer the only ones on the block delivering information to this market. Kids are developing their own venacular even more than before, and can freely access feedback about any product they wish while checking out other poeple's style/consumer preferences by visiting their myspace page.

I think as time goes on, advertisements will have to be intergrated further into the online lifestyles of these kids. Ads on myspace are quickly dismissed as users get right to the nitty gritty of spending time on myspace or on youtube.