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"He's not a marquee artist on our roster. He's not selling out arenas. He's doing something that's out of the box for our industry and has an important place"

I don't understand the first sentence and the meaning of out of the box for our industry.

2006-12-10 00:01:18 · 5 answers · asked by ahmed S 1 in Education & Reference Words & Wordplay

5 answers

"a marquee artist" - he is not one of our artists that is very famous and gets alot of attention (he is not known as one of the best artists)

"out of the box" - he is doing something that is unusual that is a new way to solve a problem (or accomplish something)

2006-12-10 00:05:44 · answer #1 · answered by Anonymous · 1 0

Sadly this is a very good example of the type of "management speak" (i.e. crap) that has crept into English in the last few years or so. Not your fault - but I'm not surprised you don't understand it, as many English people don't either.

A marquee artist is someone who would be vital to the company, possibly someone famous or a money-spinner. It comes from its use in sports (marquee player) and the music industry (Norah Jones' label describes her a a marquee artist). It derives from the French "marquise" and the English "marquee".

"Out of the box" means doing something out of the ordinary. This one derives from the expression "thinking outside of the box" for coming up with radical and different solutions to a problem.

..................excuse me, I'm off to puke now.............. I hate this sort of crap !

2006-12-10 08:33:37 · answer #2 · answered by the_lipsiot 7 · 0 0

Andy Kaufman is a great example to fit the paragraph. I thought of him as I read it. Love him or hate him, he was a genious. He didn't sell out arenas (like Eddie Murphy or George Carlin). He had a rather small cult following. But his comedy was cutting edge. He did stuff that deviated from the norm ("out of the box" thinking) like getting on a stage and reading "The Great Gatsby" or creating a fake wrestling challenge to wrestle women.

Hope that clears it up for you a bit.

2006-12-10 08:31:03 · answer #3 · answered by mrvid2002 2 · 0 0

This is praise for something...I'm not sure what.

He's not.....means to me that this company would not sign up the artist for weddings etc. Out of the box.........outside the sphere of influence and experience within that industry.

Some context here would help a lot.

2006-12-10 08:10:02 · answer #4 · answered by lou b 6 · 0 0

it says the artist is not fantastic but neither does he suck hes inbetween but unique as he thinks outside of the normal sales pattern and has come up with a different mode of advertising his art for sale.

2006-12-10 08:26:36 · answer #5 · answered by cameron b 4 · 0 0

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