2006-12-09 17:03:13 · 2 answers · asked by sewehrae 1 in Social Science ➔ Other - Social Science
the relationship is symbiotic. media draws living from the advertisers. the advertisers communicate products thru the media
2006-12-09 17:08:26 · answer #1 · answered by PETER N 2 · 0⤊ 0⤋
consumers have money $$$
consumers buy stuff $$
consumers listen to radio, watch TV, and read
companies want consumers to buy their products $$$$
Companies hire advertisers to come up with ad campaigns to convince consumers to buy their stuff $
advertisers create specific campaigns for radio, TV, and hard copy $$
The media needs funds for operation which comes from running advertisements....
If the media comes up with a popular show, then they sell advertising time at a higher price (example Superbowl)
2006-12-09 17:11:37 · answer #2 · answered by Mr Cellophane 6 · 0⤊ 0⤋