The specific market conditions of your community will dictate what a potential seller is attracted to. I sold several of our investment properties and our residence FSBO because the market was on fire. When the market collapsed and I had a property I needed to flip, I sought out a realtor.
What attracted me to her flyer?
She emphasized her previous sales, her dedication to her clients, and her committment to awesome service (when my precious precious father died suddenly and unexpectedly a week before settlement, I unfortunately got to see exactly what she meant - she handled everything, down to getting someone to install the new cabinet door pulls we'd promised the buyers.)
When I met her, she treated me with respect, and walked this amazing line between making sure as someone with FSBO experience I didn't feel talked down to but also got all the information she knew i needed.
So, her flyer was one thing and her personality and enthusiasm when i met her was the deal sealer. If she hadn't already sold lots of houses in bad market conditions, I don't think I'd have called her.
That's what I needed most when I started looking for a realtor, and that's what her flyer emphasized.
2006-12-09 05:02:31
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answer #1
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answered by cassandra 6
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It is not what you say on your flyer as it is the consistency in which you do it. Now if you hand out one flyer to an area and never visit the area again you are just another real estate agent that handed out flyers in the area.The are residents expect it and will throw it away as they do all flyers that intrude on them.
The first two or three times I would walk and pass the flyers out personally. It will give you an opportunity to meet the homeowners personally. You might also take a piece of paper with you. When you stop and talk to the neighbors ask if they will give you their name and email address so you can email them important housing information. You are already in front of their house simply write the address down.
Add any and all information you collect during these walks to a data base that you should start saving each time you find out something about a person in your area. You can also get the names of those that live in your area from your local title rep. This is very important later as you will start maling the material to your clients.
You should also go to the post office and get a bulk mailing stamp from them. You will find that mailing this way is lots cheaper than mailing any other way.
You should pass out your flyers to at least 5000 houses in a single area. In the real estate market it is called a farm area.
Now if you hand out the flyers tell the area neighbors that you are now the agent that will be in the area and this is my introductry flyer, this is who I am. List a little about yourself as well as a few of the programs you might offer.
Do the same thing again to the same area the next month, they might start believing that you in fact are the agent that will be doing business in the area. Do the same thing again the third month. Tell them that you will now be issuing a monthly newsletter with information about real estate that you think is important for them to know.
You can get information for your newsletters from any place as long as you give credit to the author.
Make the newsletter interesting by adding some information about the neighbors such as new births, ask parents and grandmothers to tell you of the new births in the neighborhood so you can add them to your newsletter.
Add a new neighbors that move into the neighborhood list to your flyer. Even if you had nothing to do with a new neighbor moving into the neighborhood go by, drop off a small gift like a flower something inexpensive and a card, and by all means give them a copy of your business card. Get their email address, tell them you are the real estate agent in the neighborhood and in the future if you can be of service please call. Tell them the reason for you getting their email address is to add them to your monthly newsletter.
Don't forget to hit the local business's up in your area also. Purchase a holder at staples or office depot and for those business that will allow you to place your flyer and or newsletter in their business leave it there, don't forget to mention their business in your newsletter. Don't forget to go by at least once or twice a month to check and see if your newsletter holder is filled and keep it current.
Ask the business owner if they would like to advertise in your newsletter? Charge them $25.00 to $50.00 per month or advertising their business.
You might also get another professional to give you a monthly item for your newsletter like a dentist, doctor, cpa or some other professional. They should be able to pay a certain amount each month they give out their information to your clients. All the professionals you use should be in the local area in which you work. If you are working the west side of town, your professionals you are using to give advice should not be on the east side of town.
You don't pass or hand out flyers to get a listing, you pass out flyers so people will get to know you and trust your services. You can not sell yourself with one flyer or even a million flyers. The people have to know you and what services you offer with a way to contact you.
In order to help others you will need a team of professionals that will assist you in your success. You will need a cpa, a home insurance agent, attorney, title rep, notary public, a loan officer (if you are required to use one in your office it might not work out, so find one outside of your office.) as well as others as you see fit. These people should pass out your business cards to their clients that need your services, you should also pass out their cards to your clients that need their services. If you find one that is a one way street where you are doing all the referring, change and get another. You will have to do this until you have a working team where referrals are flowing both ways.
Working your area is a full time job, but the rewards are simply great. Pretty soon you will be getting as many if not more listings than ever before. If not you need to tweek your way of doing things.
I hope this has been of some help to you, good luck.
"FIGHT ON"
2006-12-09 12:37:48
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answer #2
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answered by Skip 6
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it relatively is soliciting, besides the shown fact that that's no longer unlawful. residences get ticked off at it because of fact they decide for human beings renting perpetually. that doesn't income the resident. whilst i replaced right into a sparkling agent, I consistently disregarded the indications and took my flyers out besides...I consistently have been given numerous telephone calls from them (plus shoppers) because of fact I consistently coated distinctive suggestion of how basic procuring a house replaced into with particular suggestion and genuine figures, no longer inflated ones. Alot of human beings do no longer purchase properties because of fact they don't know "how" to or they think of you will possibly desire to have loads of money...and education is the substantial.
2016-10-14 08:28:14
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answer #3
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answered by Anonymous
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It takes 7 seconds for Y.A. page to load for me to be able to click on [add your answer] button. does this mean my laptop is slow??
2016-08-23 12:29:46
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answer #4
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answered by ? 4
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I'll take half commission. 1.5% for me and 3.0% for the selling agent. Money talks, BS walks.
2006-12-09 05:28:58
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answer #5
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answered by Bostonian In MO 7
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I love this question
2016-08-08 21:11:23
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answer #6
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answered by ? 4
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