Why is Diemler-Benz called "Mercedes-Benz" here in the U.S?

Question

I was wondering out of curiosity......Why "Mercedes"? If the name is really Diemler??? Is it a marketing thing?

Your answers were all fantastic! Thanks folks!!!

Answer 1

The cars are not called Mercedes-Benz throughout the world?

Marketing

In marketing, there is a concept called "branding" where the name associated with a product represents something desirable, usually built up by living up to that representation..

Mercedes-Benz represents elegant, sophisticated, posh and finely engineered high-end cars. That's the "branding" of the name Mercedes-Benz name.

If they changed the name to Daimler-Benz, people don't know who or what that is... what's their reputation? Is it a new car manufacturer? Even though it's the same company, they'd have to build a reputation of the new name.

I'm sure that's why they chose to keep the name.

Answer 2

Actually, the name of the company that builds Mercedes-Benz is now called Daimler-Chrysler. The Mercedes-Benz brand is sold as such all over the world.

The Daimler name, as a vehicle brand, was owned by Jaguar-Rover-Triumph in the UK for many years. The most recent Daimler was a re-badged Jaguar -- I owned one in the UK a number of years ago.

By the way, it's Daimler, not Diemler.

And "Mercedes" was not the name of the daughter of one of the company's founders, but Mercedes Jellinek, the daughter of Emil Jellinek, a diplomat, businessman and early customer (and later a company director) of DMG as the company was know at the time.

Answer 3

Mercedes is the name of the daughter of the founder of Mercedes, whose name is Karl Benz...The naming thing (the correct one is Daimler not Diemler) is nothing about the marketting...Mercedes has been founded at 1876 and the company is merged by Benz & Cie. and Daimler Motoren Gesellschaft...The owner company was Daimler-Benz(now it is not exist) and they choose to make a brand called Mercedes Benz and unite the brand under their company in 1926...In 1998 there is another merging between chrysler and Daimler-benz forming the group called DaimlerChrysler...They manufacture lots of cars including mercedes,maybach,smart,setra,jeep ,chrysler and dodge... So there is not even a name called Daimler-Benz no more,it is just Daimler-Chrysler...I hope u got your answer

Answer 4

It's called Daimler-Benz because that's who started the business. It was invented in a wartime era, so to make there cars sound less German Daimler named the company after his daughter, Mercedes. It's known as Mercedes-Benz worldwide.

Answer 5

Carl Benz's last name makes the Benz bit. The Mercedes stands for the first name of one of the founders.

Answer 6

mercedes is the name of the founder's duaghter, benz was the first partner around the 1920s.
it's called diamler-benz becuase there is a strategic allience between mercedes and diamler (late 1990's) , so can mercedes manufactur and market mercedes the the american continent.
Not a marketing thing !!!!

Answer 7

That's the way that Propaganda works. They try to frame public opinion by using different buzzwords to portray the same picture from different perspectives. Bush's grandpa funded Hitler and his daddy ran the CIA. Bush knows all about how to use propaganda. The PKK has been attacking Turkish civilians in Turkey with American weapons that were funnelled to them. Even the puppet government of Iraq considers the PKK to be a terrorist organization.

Answer 8

i'm not really sure. I live in america. I don't know at all. When i went to india they also call it a mercedes. The name sounds better I guess.

Answer 9

We know it as "Mercedes-Benz" too here in Greece

Answer 10

Mercedes was the name of one of the founders daughter.

i think its Carl Benz..