With the increase of music piracy will we see artists becoming sponsored by corporations to earn money?

Question

if artists can't earn money from selling music, will they get most of their income from endorsements? eg, coca-cola. another issue this rises is the inability for artists endorsed by rival companies to work together e.g britney spears with pepsi/ christina aguilera with coca-cola

will endorsements be their primary source of income with the increase of music piracy?

Answer 1

I suppose that could be the future. The opposite of not working together could happen-artists could be strong armed into doing collaborations that are against their better judgment. No one who downloads music will have any right to complain when Bono renames himself "Bud Light" and then does a duet with Lindsey Lohan.

Answer 2

Most of the BIG music companies also own lots of other little companies that make lots of products that have commercials for them. An artist would not be able to endorse a rival product but would be able to endorse a product owned by the company that owns its contract. Bands and singers make the biggest part of their money from touring and doing live shows and from sells of merchandise such as t-shirts, hats, etc...

Answer 3

every time someone gets on tv and shows their jacob watch they are getting paid. most artists gain extra change endorsing some other product. puffy has pepsi and busta made the pass the corvassierre. those are all gimmicks to make you and i go out and buy the product referenced. is that not some kind of corporate sponsership. even rock bands who claim to be against the "establishment" and the "man" are contributing to the very beast they claim to oppose. when they buy clothes and that huge mansion with the sprawling view, they have just sold out.

Answer 4

I don't think so. I think that music is totally going to shift gears. The artist are going to learn how to get paid from music websites and programs like Itunes. Just like the new Napster supposedly pays artist, and so does Itunes. And artist are making more and more commercial hits so that they can get radio play because radio play makes money too. The industry is going to undergo metamorphosis.