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I am a hairstylist and have been for 9 yrs...I recently moved salons and I am trying to build my clientle...I have quite a few, but I am renting a booth now and need to gain more clients. I have put an add in the paper, passed out flyers, and I send out post cards to new residents in the area...anyone have anymore ideas?

2006-12-07 16:42:29 · 5 answers · asked by Anonymous in Business & Finance Small Business

5 answers

Associations may be a good avenue to explore as well. These organizations will address many of the thoughts, questions and concerns you'll inevitably have as well as many you haven't anticipated yet. See the source box for some relevant links.

I listed a few handy sites & articles relating to marketing, promotion & advertising. Here are some book titles that are relevant:

* 301 Do-It-Yourself Marketing Ideas: From America's Most Innovative Small Companies by Sam Decker
* Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget by Nancy Michaels, Debbi J. Karpowicz
* Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson
* Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson

Hope that helps! I wish you much success & happiness in all your ventures!

2006-12-08 03:57:40 · answer #1 · answered by TM Express™ 7 · 1 0

Im not sure whether your salon allows you to give your own price or if the prices are standard for everyone. In any event dont reduce your price since you risk being seen as cheap.

Charge what you're worth.

The first key for you is to determine your "capacity"

Your capacity is the number of clients you can see in a day like a doctor or a lawyer their rates are fixed because there is only 24 hours in a day and therefore a ceiling to how much money they can make being just one person.

Since you are just one person figure out in an 8 hour shift or 10 or whatever hours a day you work figure out your capacity how many number of clients can you serve per day.

People request different hairstyles and want different things done which can vary in time so just work out an average in your head.

When it comes to marketing you start cheap and work your way up. Make a list of all the forms or advertising and work your way up the list

word of mouth Free
business cards 10
flyers 15
brochurers 20
classified ads25
color brochures30

radio and tv ads>>>>>>>>>totally out of your budget

you get the idea

Only invest in more expensive marketing once you have the clientelle to justify it and are building it up.

Just another word about word of mouth. You may consider joining a business group or entrepreneurs group in your community they're mostly free.

Build relationships dont just throw business cards at people or else youll be seen as a hustler. Instead let people ask for your card based on your friendly demeanor.

The trick is to ask for their card first and thennaturally they will ask for yours so you dont look like youre imposing on them.

I'm anti social too but when there's money on the line i can socialize with anyone

When you're at full capacity meaning youre serving one client after another non stop after months of bus cards flyers and ads youre ready for your own salon.

Check back when you reach that point.

2006-12-07 17:12:01 · answer #2 · answered by the wise one 2 · 1 0

if you renting booth in salon just talk to there clientele offer them discount, never work for free,the ad takes time,to respond when you put ad in the paper offer coupons,talk to local paper,maybe you have interesting story about your work and tell them to publish,and you get free ad.or write an article about hair cuts or something that they want to publish it is better than advertising.

2006-12-07 18:46:01 · answer #3 · answered by kitty 4 · 1 0

Offer your clients a discount (%), for every new customer they refer to you. Maybe a free - ???- for every 4th or ? new referal they send to you. Give them a card with your sig. Anyway, you get the idea. I did this for a business I was building up for an associate and it worked great.

2006-12-07 16:56:20 · answer #4 · answered by ippi1 2 · 1 0

u can offer long time membership which will give you onetime fix money & you can put that money to add some more facilities

2006-12-07 20:34:30 · answer #5 · answered by sk 3 · 0 1

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