An MBA is a general body of knowledge that includes all functions (Marketing, Sales, Operations, Finance, etc.). If you don't like numbers, you will either begin to like them or you will have a really difficult time. The Marketing Communication specialization that you want is becoming increasingly more quantitative as well. Most top marketing jobs use insights derived from quantitative analysis. The bottom line: if you get an MBA, employers are going to expect that you know how to crunch numbers and execute analyses.
I have a classmate who managed to dodge quant classes in his MBA program or get someone else to do his work in group projects. He graduated 4 years ago and has been tossed out of 5 jobs because he could not meet the analysis expectations of the companies. Organizations spend big $$ on MBAs and have high expectations of their abilities. Keep this in mind when you look into this further...
BTW, I have a liberal arts undergraduate background and got into a top MBA program. I got killed my first year because I was not so good with numbers. I survived and I got better. Now I can do all sorts of cool marketing stuff using tools like statistical analysis (conjoint analysis, multi-linear regression, cluster analysis, etc.). You can do it too if you try....
2006-12-07 07:06:50
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answer #1
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answered by Tommy G. 2
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Yes, an MBA will require that you have a good understanding of quantitative analysis including market analysis, financial analysis, statistics, operations management, economics, etc. If this is not for you, then I would suggest that you apply for a master's in communications or marketing (although most marketing programs will include quantitative subjects). Some of the top universities for this field include:
- Emerson College
- Syracuse University
- American University
- University of Illinois Urbana Champaign
- University of Florida
- University of North Carolina Chapel Hill
Good Luck!
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2006-12-07 22:54:44
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answer #2
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answered by Atena4ever 6
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