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After WW2 Mars (the chocolate company) asked the general public if they could come up with a tag line for their product, who came up with this one?

2006-12-07 01:17:00 · 9 answers · asked by kruella 2 in Education & Reference Trivia

9 answers

I think it was the agency D'arcy Masius Benton & Bowles who came up with that slogan in 1965.
Incidentally because of falling sales Mars is having a new slogan.
"Pleasure you can't measure."

2006-12-07 01:31:12 · answer #1 · answered by the gunners 7 · 0 0

The slogan "A Mars a day helps you work, rest and play" was coined by the one & only King of Quotes - Murray Walker, the motor racing commentator, when he worked as an advertising copywriter in 1959.

2006-12-07 01:35:33 · answer #2 · answered by Anonymous · 1 0

All these decades, and nobody seems to have challenged the fundamental lunacy of the slogan: how on earth could a candy bar help you Rest? Granted the sugar and fat may supply energy for Work and Play... but one would have to picture some sort of nougat-induced stupor (a diabetic coma?) (can't-get-out-of-bed extreme obesity?) to connect the Mars bar with Rest.

2006-12-07 03:57:25 · answer #3 · answered by Crash 7 · 0 0

D'Arcy Masius Benton & Bowles
Year: 1965

2006-12-07 11:05:03 · answer #4 · answered by Anonymous · 0 0

Ha, Haaa....! I never thought of it that way.. Now you've given me an idea - What if I put four little wheels on it, then put a little head on one end, and a little tail on the other end- I could pretend it's one of those little pull along puppies that I used to have when I was a nipper.!

2016-03-17 21:05:59 · answer #5 · answered by Anonymous · 0 0

It wasn't Murray Walker. Though in a programme about him he said he was part of the team involved. Sorry | can't remember the name he mentioned.

2006-12-07 01:39:50 · answer #6 · answered by Reg Tedious 4 · 2 0

Naturally.. the MARS CAndy company.. in order to get people to buy MORE and MORE Mars candy bars.

2006-12-07 01:19:59 · answer #7 · answered by Anonymous · 0 1

Who Knows or cares?

2006-12-07 01:18:54 · answer #8 · answered by Rex 2 · 0 2

It was Murray "what am I saying?" Walker.

2006-12-07 01:19:51 · answer #9 · answered by Anonymous · 1 0

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