hello there, i hope this will help, some or most may not apply, but get back to me if you have any questions. dbradcook@yahoo.com
Description of company
-company name
-product/service offering
-form of business ownership and why
-mission statement
-general objectives
-location and why
-overview of owners and their qualifications
Marketing Section
-situational analysis
-Internal Strengths and Weaknesses
-External Opportunities and Threats
-Target markets
-Marketing Mix
-Objectives
-Strategy
Financial Plan
-Start-up Costs
-Sources of start-up
-How much debt (debt should be no more that 50%)
-How much equity
-Projected monthly revenue and expenses
-Projected monthly break even point
Operation Plan
-Code of conduct
-Human resources needed
-Organizational design
Action Plan
-Specific timeline of implementation
-Exit strategy(if you will sell the company, close it, or pass it on..)
2006-12-06 08:12:26
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answer #1
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answered by dbradcook 1
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Basically, you want to approach it as if you are convincing someone you have a viable business model and will make a profit (which is what a bank or other investor will want to see if you apply for a loan).
The business plan (which includes a marketing plan) will also help you make marketing and business decisions as you develop the business.
Here is another business plan outline.
Cover Sheet [Fill in name, address, phone, officers (title, address, phone), date business plan prepared, who prepared, version/copy number (if more than one)]
Part 1: Executive Summary
Answer “who,” “what,” “when,” “where,” and “how” with respect to the company, management, business objectives, financing, repayment strategies, etc. The Executive Summary should be done last, after all business plan analysis and details have been completed.
Part 2: Company Positioning/Mission Statement and Objectives
List company near and far term goals in quantitative form (example: achieve 2006 sales of $xx) and the company vision for success. Also explain critical points that will create success or failure for the company. This is what your plan will accomplish. The rest of the business plan tells how you will do it.
Part 3: Company Summary
Here, summarize the type of company and ownership. If the company is a start-up, give a financial overview (start-up costs, assets needed, liabilities to incur, funding needed). If the company is in existence, with a financial history, give historical figures and the current situation. Also, detail company branch or plan locations and describe the facilities.
Part 4: Products or Services
Give an analysis of current and planned products in this section. Include product descriptions, competitive analyses, sales literature, and strategic positioning.
Part 5: Market Analysis
This section includes many parts of the marketing plan, including market analyses, segmentation strategies, and positioning strategies.
Part 6: Strategy and Implementation
This section continues marketing plan information, such as how you will implement the strategies explained in part 5. Also includes a sales forecast by month and by product.
Part 7: Organization and Management
Here, give an overview of company leaders and what each will do to successfully implement the business plan.
Part 8: Financials
This is the place for detailed financial statements, including break even analysis, financial ratios, cash flow statements, balance sheet, and P&Ls.
2006-12-06 08:24:27
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answer #2
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answered by bobettekyle 2
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I used Rhonda Abrams stuff - it was easy. Both the business plans and the book, What business should I start.
www.rhondaonline.com
2006-12-06 08:47:23
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answer #3
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answered by katydid 3
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