What did benjamin franklin mean?

Question

Either write something worth reading or do something worth writing.
- Ben Franklin

Answer 1

I think he meant for us to make our lives meaningful. If we can do something or write something that can inspire others, we should.

Answer 2

If you can't write well yourself, do something that will make others want to write about you.

It's the same as "Write the news or BE the news."

Answer 3

That not all writing is good writing.