What do you consider to be the major conflicts, complexity and control in managing outlets?

Question

What do you suggest as solutions?

Answer 1

multiple outlets or channels can result in what we call "channel conflict". this means when customers have more than one source to buy a product the channels are competing to win the particular customer rather than finding new customers from other sources. one solution is to distinguish which channel is best for which customer so the sites are not poaching from one another.