handling a customer's initial enquiry?

Question

can somebody help me to outline the procedures or processes that you would use to effectively handle a client's initial enquiry

Answer 1

There are any number of sales text books that talk about the "sales cycle". While it varies by industry, the first step is generally to gain tons of information about the client's situation. In doing this, you will gain the client's trust that you actually know what you are doing, and understand the client's situation.

Therefore, your outline would be industry-specific, where you make sure that you have a formal process of asking all the right questions.