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created my own logo and wanting to go public, so now what?

2006-12-04 17:42:45 · 2 answers · asked by sonnynugent2000 1 in Business & Finance Small Business

2 answers

To start any new business you need a business plan. If you want to know how to organize and plan your business, here's what's included:
1. Executive Summary: objectives, mission, keys to success
2. Company Summary: company ownership, start-up summary, locations and facilities
3. Services: competitive advantage, sales literature
4. Market Analysis Summary: market segmentation, target market segment strategy, market needs, trends & growth
5. Strategy & Implementation Strategy: competitive edge, marketing strategy, positioning statement, pricing & promotion strategies, marketing programs, sales strategy and forcast, strategic alliances
6. Financial & Organizational Plan

Many startup companies come up with a new product idea believing that their friends and neighbors will spread the word and that mass merchants will eventually show up at their door ready to buy. Unfortunately, this is not how it works. In order to successfully launch a new clothing line, you must consider a number of important aspects of apparel manufacturing and production sourcing including:
* Research
* Sampling and estimating
* Prototyping and manufacturing
* Domestic clothing sourcing
* Import clothing sourcing
* Garment finishing
http://www.powerhomebiz.com/vol66/clothing.htm

2006-12-04 18:09:26 · answer #1 · answered by JFAD 5 · 0 0

The fashion industry, as you can well imagine, is a very competitive one. To succeed takes knowledge, patience, talent and a bit of luck. As far as the knowledge bit goes, I found some sources that will assist you further.

Associations may be a good avenue to explore. These organizations will address many of the thoughts, questions and concerns you'll inevitably have about the clothing industry as well as many you haven't anticipated yet. See the source box for some relevant links.

There's nothing quite like research – the more you know about the clothing industry, the better. There are plenty of free informational resources out there. Check the source box for links to articles.

Also, here are some book titles that may interest you:

* The Official Step-by-Step Guide to Starting a Clothing Line by Jay Arrington,
* The Business of Fashion: Designing, Manufacturing, and Marketing by Leslie Davis Burns
* Fashion for Profit (Revised Edition with Retail Chapter) by Frances Harder
* The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business by Mary Gehlhar

Hope that helps! I wish you much success & happiness in all your ventures!

2006-12-05 01:57:10 · answer #2 · answered by TM Express™ 7 · 0 0

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