explain what is meant by a value-price strategy in terms of the behavioral model.?

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explain what is meant by a value-price strategy in terms of the behavioral model.?

2006-12-04 15:24:18 · 2 answers · asked by needhelptnx 1 in Education & Reference ➔ Homework Help

2 answers

It's finding a pricing strategy which will encourage sales of goods which is aligned to the needs/wants of a consumer's perception of value.

2006-12-04 15:28:32 · answer #1 · answered by somewherein72 4 · 0⤊ 0⤋

Well, the value price strategy means that they're going for low price and high volume, target demographic being your lower income, toothless (Walmart crowd), and in terms of the behavioral model.. hey wait a minute.. DO YOUR OWN HOMEWORK!!

2006-12-04 15:27:18 · answer #2 · answered by Anonymous · 0⤊ 0⤋