Are big customers the best customers?

Question

Take for example Walmart - it is a big customer for small vendors but because of its aggressive bargaining strategy to deliver lowest cost of its product to its customers it need not be the best customer for the vendors.Another eg: an automobile company which has a number of machinery parts outsourced from vendors,the vendors get a right price of its offering and in turn the automobile company sometimes helps in making the vendor more competetive through vendor development,so it becomes a big plus a best customer.

Answer 1

Big customers,meaning high paying buyers-who require your goods or services are the best but to maintain them also costs a lot money. You provide them a lot of perks like discounts and freebies to earn their loyalty.
Big merchandisers which I think is what you meant would require drastic pricing structure changes,because they need better price at a higher volume. It is good and bad but if you work on your numbers really well you will earn a lot of Mooolah.
I do business with big buyers and stuff that I sell for twenty USD can be changed to 5 USD but they order container loads of stuff-will I be able to cope with production?WORK ON the numbers well and it will pay and yes Wal MArt is one of our buyers.

Answer 2

Big customers need not necessarily be best customers, but they certainly have big buying powers.

Big customers can generate better turnovers for you but may be at the expense of profit. At the sametime big customers can also be bad pay masters.

Answer 3

yes usally but in some cases no