what is ethics in advertisment?

Answer 1

ADVERTISING CODE OF ETHICS
BASIC PRINCIPLES


1. All advertisements must comply with the laws
2. No advertisement should impair public confidence in advertising.
3. No advertisement should be misleading or deceptive or likely to mislead or
deceive the consumer.
4. All advertisements should be prepared with a due sense of social
responsibility to consumers and to society.
5. All advertisements should respect the principles of free and fair competition
generally accepted in business.
RULES
1. Identification - Advertisements should be clearly distinguishable as such,
whatever their form and whatever the medium used; when an advertisement
appears in a medium which contains news or editorial matter, it must be
presented so that it is readily recognised as an advertisement.
2. Truthful Presentation - Advertisements should not contain any statement
or visual presentation or create an overall impression which directly or by
implication, omission, ambiguity or exaggerated claim is misleading or
deceptive, is likely to deceive or mislead the consumer, makes false and
misleading representation, abuses the trust of the consumer or exploits
his/her lack of experience or knowledge. (Obvious hyperbole, identifiable as
such, is not considered to be misleading).
3. Research, Tests and Surveys - Advertisements should not use tests
and surveys, research results or quotations from technical and scientific
literature, in a manner which is misleading or deceptive.
4. Decency - Advertisements should not contain anything which clearly offends
against generally prevailing community standards taking into account the
context, medium, audience and product (including services).
5. Offensiveness - Advertisements should not contain anything which in the
light of generally prevailing community standards is likely to cause serious or
widespread offence taking into account the context, medium, audience and
product (including services).
6. Fear - Advertisements should not exploit the superstitious, nor without
justifiable reason, play on fear.
7. Violence - Advertisements should not contain anything which lends support to unacceptable violent behaviour.
8. Denigration - Advertisements should not denigrate identifiable products or
competitors.
9. Testimonials - Advertisements should not contain or refer to any personal
testimonial unless it is genuine, current, related to the experience of the
person giving it and representative of typical and not exceptional cases. The
claims in the testimonial should be verifiable.
10. Privacy - Unless prior permission has been obtained an advertisement
should not portray or refer to any persons, whether in a private or public
capacity, or refer to any person’s property, in a way likely to convey the
impression of a genuine endorsement.
11. Advocacy Advertising - Expression of opinion in advocacy advertising is
an essential and desirable part of the functioning of a democratic society.
Therefore such opinions may be robust. However, opinion should be clearly
distinguishable from factual information. The identity of an advertiser in
matters of public interest or political issue should be clear.
12. Safety - Advertisements should not, unless justifiable on educational
or social grounds, contain any visual presentation or any description of
dangerous or illegal practices or situations which encourage a disregard for
safety.







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Answer 2

Generally, when people speak about ethics in advertising, they are talking about developing advertising which does no harm - which doesn't mislead consumers, and which is aimed at customers who are able to assess the ad appropriately and make reasoned decisions about how to respond. Therefore, some of the larger issues in advertising ethics are truth in advertising and advertising to vulnerable audiences (children, uneducated people, etc.).

Answer 3

1. The importance of advertising is "steadily on the increase in modern society."1 That observation, made by this Pontifical Council a quarter century ago as part of an overview of the state of communications, is even more true now.

Just as the media of social communication themselves have enormous influence everywhere, so advertising, using media as its vehicle, is a pervasive, powerful force shaping attitudes and behavior in today's world.

Especially since the Second Vatican Council, the Church has frequently addressed the question of the media and their role and responsibilities.2 She has sought to do so in a fundamentally positive manner, viewing the media as "gifts of God" which, in accordance with his providential design, bring people together and "help them to cooperate with his plan for their salvation."3

In doing so, the Church stresses the responsibility of media to contribute to the authentic, integral development of persons and to foster the well being of society. "The information provided by the media is at the service of the common good. Society has a right to information based on truth, freedom, justice and solidarity."4

It is in this spirit that the Church enters into dialogue with communicators. At the same time, she also calls attention to moral principles and norms relevant to social communications, as to other forms of human endeavor, while criticizing policies and practices that offend against these standards.

Here and there in the growing body of literature arising from the Church's consideration of media, the subject of advertising is discussed.5 Now, prompted by the increasing importance of advertising and by requests for a more extensive treatment, we turn again to this topic.

We wish to call attention to positive contributions that advertising can and does make; to note ethical and moral problems that advertising can and does raise; to point to moral principles that apply to this field; and, finally, to suggest certain steps for the consideration of those professionally involved in advertising, as well as for others in the private sector, including the churches, and for public officials.

Our reason for addressing these matters is simple. In today's society, advertising has a profound impact on how people understand life, the world and themselves, especially in regard to their values and their ways of choosing and behaving. These are matters about which the Church is and must be deeply and sincerely concerned.

For more info try link given below:
http://www.vatican.va/roman_curia/pontifical_councils/pccs/documents/rc_pc_pccs_doc_22021997_ethics-in-ad_en.html

Answer 4

similar to following morality in society.