2006-11-30 16:57:34 · 2 answers · asked by NBK JPR 1 in Education & Reference ➔ Homework Help
The advertising spiral is a chart that parallels the product's life cycle and it points out what has to be done in each stage of the product's life.
The three stages of the advertising spiral correspond to the four stages of the product life cycle (PLC).
a.The pioneering stage, which corresponds to the introduction stage of the PLC, is generally devoted to the stimulation of primary demand.
b.In the competitive stage, which corresponds to the market growth stage of the PLC, selective demand is emphasized.
c.The retentive stage, which corresponds to the maturity and decline stages of the PLC, emphasizes name advertising designed to maintain market share.
2006-11-30 17:00:26 · answer #1 · answered by ? 5 · 0⤊ 0⤋
what is it?
2006-12-01 06:50:56 · answer #2 · answered by mirchi girl 3 · 0⤊ 0⤋