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Why do Internet advertisers use the term "community" instead of "user base"?

2006-11-29 11:17:56 · 2 answers · asked by me 5 in Education & Reference ➔ Words & Wordplay

2 answers

sounds more "warm and fuzzy", less sterile. Gives a more personal familiarity.

2006-11-29 11:20:04 · answer #1 · answered by Patricia D 6 · 0⤊ 0⤋

It's friendlier and more inviting for non-geeks.

2006-11-29 11:20:30 · answer #2 · answered by Bethany 7 · 0⤊ 0⤋

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