2006-11-28 19:47:33 · 5 answers · asked by agustono 2 in Arts & Humanities ➔ Visual Arts ➔ Drawing & Illustration
The motto was "Let your fingers do the walking". The logo is two fingers to symbolize they are walking through the yellow pages rather than the extra work of someone running around town and visiting the merchants and service people you may want to contact.
The motto was coined in 1961. People still had party line (multiple homes sharing a single phone), long distance calls were considered a luxury, and people could pay by the call.
2006-11-28 19:49:08 · answer #1 · answered by Supplicant 3 · 0⤊ 0⤋
It represents fingers doing the walking thru the Yellow Pages.
2006-11-28 19:49:49 · answer #2 · answered by mimi 4 · 0⤊ 0⤋
Because if you used more than 2 to illustrate a walking hand (let your fingers do the walking) it would look like a spider instead of fingers.
2006-11-28 19:49:24 · answer #3 · answered by Star 5 · 0⤊ 0⤋
Because the Caption used to say:-
"Let your Fingers do the Walking"
2006-11-28 19:50:26 · answer #4 · answered by uksawatdii 4 · 0⤊ 0⤋
let your fingers do the walking....Thats the slogan...it would look funny if they drew a whole hand!
2006-11-28 21:24:42 · answer #5 · answered by Vanilla_Bean 5 · 0⤊ 0⤋