Where can I find the demographics of the MLB audience?

Question

I need to find the demographics for television audiences and in-park attendence. The best I've found is information on the Cleveland Indians demographics:

http://mlb.mlb.com/cle/advertising/demographics/index.html

I need info on the entire mlb though. Info similiar to what the Indians have would be awesome! Thanks for any help.

Answer 1

It's difficult, because MLB, crazily enough, doesn't track these things. It's left to the individual teams, and some do a better job than others.

I did read a BusinessWeek article about some minority attendance figures, and you can access the article online here:

http://www.businessweek.com/magazine/content/06_40/b4003093.htm?chan=search

The company mentioned in the article, Scarborough Research, keeps great demographic data but it's available only to subscribers. You might be left checking team by team, but I'm not sure that you're going to find such good info for many of them.

Answer 2

YOu might try STATSinc.

I imagine you'd have to pay for the information but they are nuts when it comes to the amount of information they keep

good luck