this relates to multinational companies in the market place who are involved in marketing strategies
2006-11-27 00:22:01 · 2 answers · asked by Anonymous in Business & Finance ➔ Corporations
A market challenger is a follower.The market challengers’ strategic objective is to gain market share and to become the leader eventually.
How?
By attacking the market leader
By attacking other firms of the same size
By attacking smaller firms
2006-11-28 01:22:02 · answer #1 · answered by Coleen W 4 · 0⤊ 0⤋
Disagree that Chevrolet is top American car. Toyota is top selling car. Sales is what defines market leadership position. Computers: Top seller - HP worldwide this year. Used to be Dell. Challenger & Nichers - Dell No. 2 worldwide. Also a nicher because of its unique direct selling policy although it has now selective tie-ups with retailers in each country. Followers - Toshiba, NEC, Lenovo (maybe surprising, but since IBM sold out, this brand has dropped in sales - could be close as a challenger though.), Samsung, LG Nichers - Apple and Sony (especially the Vaio series)
2016-03-28 21:34:20 · answer #2 · answered by Erica 4 · 0⤊ 0⤋