What is its need?why do we need it ?which are the various organizations responsible to aware consumers?
2006-11-26 22:51:08 · 4 answers · asked by vishal s 1 in Social Science ➔ Economics
Consumer awareness is refering to an aware consumer, also known as an informed shopper in layman's terms. We need to have some sense of consumer awareness because if we did not, we'd go pay $45 for a pack of gum or something. Or if there was a recall because the item you just purchaed is dangerous, but being oblivious, you don't know about it and continue to use the potentially dangerous product. Basically, consumer awareness is knowing the value of things and the benefits and pitfalls of certain products.
The Better Business Bureau is the main one. Also, every state has an attorney general that tries to keep businesses honest. Consumer Reports magazine is an excellent source of consumer information.
2006-11-26 22:56:56 · answer #1 · answered by The Proof Is In The Pudding 3 · 0⤊ 0⤋
It is a euphemism for knowledge. Consumers spend money. So, they want to be sure they spend wisely. Better Business Bureau and state consumer protection agencies offer info and guidance.
We want to know if we are getting a good or of a deal is too good to be true.
2006-11-27 06:55:34 · answer #2 · answered by regerugged 7 · 0⤊ 0⤋
i think it's the level of awareness of a company's target market/prospective consumers in relation to the company or the product/service they are trying to market towards the market/consumers. companies need to know this so they could decide whether to do more advertising and promotions or just maintain their current marketing, advertisement, communication and all other business strategies they're doing.
2006-11-27 06:57:40 · answer #3 · answered by raindrops 2 · 0⤊ 0⤋
Knowing everything you can about what you are purchasing and making sure that it will be good for you in the long run.
2006-11-27 07:00:23 · answer #4 · answered by timeoutformiesha 3 · 0⤊ 0⤋