Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover, and relatively low cost. Consumers generally put less thought into the purchase of FMCG than they do for other products. Although the absolute profit made on FMCG products is comparatively small, they are generally sold in large numbers. Hence profit in FMCG goods generally scales with the number of goods sold, rather than the profit made per item.
The FMCG product category generally includes a wide range of frequently purchased consumer products including toiletries, soaps, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products and drinks, although these are often categorized separately.
FMCG products can be thought of in contrast with consumer durables, which are generally replaced less than once a year (e.g. kitchen appliances).
Three of the largest and best known examples of Fast Moving Consumer Goods companies are Nestlé, Unilever and Procter & Gamble. Examples of FMCGs are soft drinks, tissue paper, and chocolate bars. Examples of FMCG brands are Coca-Cola, Kleenex, Pepsi and Believe.
A subset of FMCGs are Fast Moving Consumer Electronics which contain innovative electronic products such as mobile phones, MP3 players, digital cameras, GPS Systems and Laptops, which are replaced more frequently than other electronic products
2006-11-26 20:04:55
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answer #1
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answered by Anonymous
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Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover, and relatively low cost. Consumers generally put less thought into the purchase of FMCG than they do for other products. Although the absolute profit made on FMCG products is comparatively small, they are generally sold in large numbers. Hence profit in FMCG goods generally scales with the number of goods sold, rather than the profit made per item.
The FMCG product category generally includes a wide range of frequently purchased consumer products including toiletries, soaps, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products and drinks, although these are often categorized separately.
2006-11-26 19:57:33
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answer #2
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answered by Anonymous
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Fast Moving Consumer Goods
2006-11-26 19:59:00
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answer #3
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answered by richard_beckham2001 7
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FMCG stands for Fast Moving consumer goods.
This is a group of products that are sold out very fast as they are used by each one of us for our daily needs like toothpaste etc. hence the name.
2006-11-26 20:05:47
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answer #4
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answered by neeraj k 2
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Fast Moving Consumer Goods.
2006-11-26 19:57:26
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answer #5
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answered by RRM 4
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FMCG = fast moving consumer goods
consumer products with quick turnover such as softdrinks, canned goods, toiletries, etc. -- basically everyday products that u buy on a regular basis.
hope this helps ;)
2006-11-26 20:05:08
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answer #6
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answered by Seraph78 1
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Could it be Fast Moving Consumer Goods?
2006-11-26 20:06:53
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answer #7
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answered by librarian 2
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Fast Moving Consumer Goods. its a marketing term
2006-11-26 19:57:13
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answer #8
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answered by judipod 4
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Fast Moving Consumer Good.A good business proposal to start business in this line.Highly profitable.
2006-11-26 20:21:04
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answer #9
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answered by leowin1948 7
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fmcg isn't something as certain in inventory marketplace. it atand for ....... quick-paced shopper products and agencies like HUL, COLGATE PALMOLIVE, DABUR,ITC , NESTLE and so on which produce kitchen lavatory products are depending in this sector. inventory marketplace view element is stay remote from FMCG stocks atleast for 8 months by way of inflation and sentiment aspects. ITC is a sturdy inventory to %.
2016-11-27 01:01:43
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answer #10
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answered by Anonymous
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