why should companies botter to relate well with customers?

Answer 1

No customers / consumers like the feeling that they are not important. By relating well to the customers it will make the customer feel good to keep on subsribing to the company's services. That is why so many company is developing their very own loyalty programme.

It will cost you five to six times more to acquire a new customer than to keep one…and even more when you have to win them back. Loyalty program is one way of keeping your customers but sometimes it doesn’t always work. I would like to highlight a few important misconceptions or wrong practices on the design and implementation of a loyalty program. We have learned a lot from the different programs we have implemented. And we have learned that when done properly, a loyalty program can become one of your most important marketing tool in keeping your customer or even winning back lost customers. One must , however, realize that a loyalty program or one-to-one marketing may not necessarily be just for your consumer , it can also be a program for your channels such as distributors, retailers, agents as well as your own employees.

Answer 2

Future Business.

A dissatisfied customer can cost a company the loss many potential customers. An irate customer is nothing to fool with.

Answer 3

for a return on their investment

Answer 4

for return business and for the customer recommending the business to others, Duh