discovery clothing company???

Question

i work for discovery clothing company in schererville, in. it's a family owned store for women and is located mostly in chicago and the surrounding suburbs. i would like to know the things that my customers like and dislike about my store in schererville. of course i can't make any promises but if i can help it i wll try to change any negative things and keep up the positive things. feel free to really get down to the dirt if you want. i want to know what you really think of the store so that way i can make it better for your shopping experience.

Answer 1

Clearly, none of your customers use Yahoo Answers so you will not get a feedback from this medium or maybe the question is in the wrong category. Try the"Marketing" category.

A solution to your problem is to design a simple questionnaire for your customers to answer. You may need the assistance of a marketing professional. You know what is it that your business needs to succeed so you can design the questionnaire around those parameters eg you can ask question about the following:

1. What is your gender?

[ ] Male [ ] Female

2. How often do you shop at Discovery Clothing?

[ ] Once a week
[ ] Once every 2 weeks
[ ] Once a month
[ ] Other (specify)________________

You can then use a Likert scale to determine the customer satisfaction levels of your clients. Write statements on the questionnaire for the customers to rate using the scale e.g.

3. When I enter the store a friendly store clerk assist me.
[ ] Strongly Disagree [ ]Disagree [ ]Neither agree nor disagree [ ]Agree [ ]Strongly agree


4. I am readily able to find the clothing that I need
[ ] Strongly Disagree [ ]Disagree [ ]Neither agree nor disagree [ ]Agree [ ]Strongly agree


5. I find the prices reasonable
[ ] Strongly Disagree [ ]Disagree [ ]Neither agree nor disagree [ ]Agree [ ]Strongly agree

6. The ambiance of the store is appealing.
[ ] Strongly Disagree [ ]Disagree [ ]Neither agree nor disagree [ ]Agree [ ]Strongly agree


7. I enjoy my shopping experience at Discovery Clothing
[ ] Strongly Disagree [ ]Disagree [ ]Neither agree nor disagree [ ]Agree [ ]Strongly agree

8. I will always shop at Discovery Clothing
[ ] Strongly Disagree [ ]Disagree [ ]Neither agree nor disagree [ ]Agree [ ]Strongly agree




The last question

If you could change one thing about Discovery Clothing what would it be?
______________________________________________

You want to know the gender of your customers in order to find out which category of customers are most pleased or displeased with your store operations.

Find at most 15 suitable questions and do not make the questionnaire long. Keep the questions/statements short and simple. All the best!