who is in charge of Dr. Seuss Licensing?

Answer 1

Toward the end of his life, Seuss seems to have relaxed his policy, and several other cartoons and toys were made featuring his characters, usually the Cat in the Hat and the Grinch. When Seuss died of cancer at the age of 87 in 1991, his widow Audrey Geisel was placed in charge of all licensing matters. She approved a live-action film version of How the Grinch Stole Christmas starring Jim Carrey, as well as a Seuss-themed Broadway musical called Seussical (both released in 2000). A live-action film based on The Cat in the Hat was released in 2003, featuring Mike Myers as the title character. Audrey Geisel was said to have been very vocal in her dislike of the film, and is believed to have said there would be no further live-action adaptations of Seuss' books.{{MS-NBC "Seussentenial: 100 years of Dr. Seuss Geisel's widow continues to nutures writer's cast of characters" Updated: 11:42 a.m. PT Feb 26, 2004}}

Answer 2

Dr. Seuss Enterprises L.P.

Founded in 1993 by Audrey Geisel, Dr. Seuss Enterprises maintains the integrity of the original Dr. Seuss books, characters and their invaluable contribution to children's literacy. The company actively works with its licensees, providing them strategic direction and helping them build synergistic relationships with one another to ensure the books and characters will maintain their original personalities for future generations. Dr. Seuss Enterprises is located in La Jolla, Calif.

For further information, please contact: media, Karen Tetherow, [phone], or for sponsorship, Stacey Gomoljak, [phone], both for Dr. Seuss Enterprises; or for all other information, Susan Brandt of Dr. Seuss Enterprises, [phone].