How can I find Data for Market Evaluation for my new business?

Question

Does anyone know how I can find the data for evaluation of the market I am going to hit with my new business (internet jewelry store)? I am trying to put together a business plan as I need to seek funding.

This is what I am told I will need:

Ask
•How large is the potential market?
•How many people or businesses are currently using the product of any firm competing in this category?
•How many prospects have potential use for the product?
•Is the market growing, flattening, or shrinking?

I was told today by a banker that I will “probably need to make this up.” This makes no sense to me. Isn’t there a place where I can access this data on the Internet??? Without having to purchase it???

I am available at [e-mail], if you wish to contact me directly. And I thank you so much for your time.

Answer 1

Seek the assistance of a marketing research professional or company in your area. They would have done this type of research before and will be able to give you some useful information.
As an internet jewelry store (e-business), the world is your market.

For information on elements of a business plan etc, please see the following links:

http://entrepreneur.com/businessplan/index.html
http://entrepreneur.com/startingabusiness/startupbasics/index144024.html
http://www.startups.co.uk/aF_Cg0c.html
http://www.startups.co.uk/aIWimxs.html


You have to pay for a market assessment at this site:
http://www.researchandmarkets.com/reports/304924/the_2006_apparel_market_research_yearbook.htm

A little about costume jewelry here:
http://strategis.ic.gc.ca/epic/internet/inimr-ri.nsf/en/gr105604e.html

All the best!