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Your public relations (PR) job in a company will typically require you to maintain a good image of the company with the customers, shareholders, the general public. For example, you will be the key person to write press releases (which may have your name as the contact person at the bottom) and field calls when people call. You may be arranging events to interact with the local community. You need to be good at writing and handling tough situations. For example, your company may have released a product that has caused problems to your customers. Recently a toy manufacturer had to recall toys because some small magnets that were used came off easily. Several children swallowed those magnets and were admitted to the hospital in serious condition. Handling furious customers and the bad media coverage may fall in your lap. You need to be able to assist your CEO and senior management how to handle them. So, I just give you a glimpse. The association for PR says the demand will be high for PR professionals in the future. Take a look here. Good luck.

2006-11-25 07:18:22 · answer #1 · answered by questionman 2 · 0 0

They interact with people, i.e. customers. They create a kind of relationship between the company/organisation and the coustomers. The main motive is to make loyal customers who don't go to rivals in the business. For that, public relation officials have to be polite and interact with the customer in such a way that the customer feels improtant. This is an image building profession so the offlicials have to interact one-to-one with public directly and inhance the business.

2006-11-25 14:24:46 · answer #2 · answered by Anjali 2 · 0 0

Dealing with people from all walks of life.

2006-11-25 13:48:14 · answer #3 · answered by ? 7 · 0 0

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