What's direct promotional activities?

Answer 1

From my knowledge,
promotional activities are those actions which focus on marketing the product or service. In short to promote the product.

and direct promotional activities are those promotional activies aimed only on the target customers.

hope this helps

Answer 2

Direct Promotional is hitting the right target group with the right product. (usually done once an organization have done a full analysis or profiling on a new or existing database).

I.e. if you have a product which is targeted for the teenagers you may develop a promotional programme and it must come with fun filled activities i.e. an event/ roadshow / showcase at a school or colleage with activities such as song dedication, lucky draw, free download booths, bidding via sms and etc. (anything that a teenager would like to do and get to do it for FREE if they were to take up your product(s). This is done after school or during break time - of course.

Hope this will help you.