What is Account's team in AD Agency ?

Answer 1

An account in an ad agency refers to the clients' business. Now depending on the size of the agency and the no. of clients, its accounts team would vary. Account team is nothing but the sales team of the ad agency, who interacts with the assigned clients and offers need based solution to the client's marketing requirements.Depending on the level ..you have Accounts Executive, Accounts Manager, Key Accounts Manager- who handles large and important clients in terms of business value.

Answer 2

It depends on the size of the agency and account in question. Normally, an ad agency will assign an account to a account executive. He is like the salesman on the account and acts as the liaison between the agency and the client. Along with the account executive, there may be a creative director and art director.There could be others who work on the account such as copywriters, production people, etc., There is also an account supervisor. This individual is like a sales manager. He could have several accounts he could be responsible and have several account executives who answer to him. A smaller ad agency will likely not have an account supervisor.

Answer 3

Account Team Leadership
Business Challenge

Over the past decade, large companies have cut their supplier base by half. Many companies want to establish alliances with a few core suppliersfully integrating those suppliers into their own value proposition. Suppliers, in turn, are investing more of their resources in a few top accounts and developing strategic account management (SAM) programs in order to grow those accounts. These companies are finding that the keys to SAM success include effective training for strategic account managers and teams, the elimination of organizational barriers, and a focus on long-term goals.
Account Team Leadership

Research on SAM reveals that team leadership is an essential, but often overlooked, competency for strategic account managers. Account Team Leadership is a set of advanced learning modules aimed at improving SAM leadership skills. Covering topics such as getting team member buy-in, team development, and mobilizing team members to execute on plans, these modules are based on Forums research into the skills that differentiate high-performing leaders in dynamic, cross-functional, knowledge-based environments.
Target Audience

Account Team Leadership is for strategic account managersespecially those working with top-tier, enterprise accounts and leading dedicated, cross-functional account teams.
Outcomes

By participating in Account Team Leadership, strategic account managers will:

* Improve their leadership, influence, coaching, and networking skills
* Develop a strategic account team that is more committed, aligned, and effective with clients
* Orchestrate resources more effectively on clients behalf

Delivery Options

* Classroom: 2 days

We recommend that account managers participate either in Planning for Premier Accounts or Planning for Key Accounts (core account planning processes and tools) or an equivalent before taking Account Team Leadership.

Answer 4

you work for client and pitch ideas