What are the Innovative Marketing Strategies of MNC's with respect to firms in India?

Question

I have to make a presentation tomorrow on the above topic- How the coming of Multinationals in India are effecting the Indian Firms and Indian Economy in general and in particular, with respect to Finance?

Answer 1

here s a good example for you


"It's a classic case of a small fish making a meal out of the big ones. Think of shampoos or fairness creams, and it used to be multinational brands like Clinic and Fair & Lovely that came into mind. But not any more."


CAVINKARE IN THE FOOD BUSINESS

In November 2003, the Chennai-based CavinKare Pvt Ltd. (CavinKare), the Rs 2.64 billion (bn) hair, skin and personal care company, announced the acquisition of the Andhra Pradesh-based Ruchi Agro Foods' pickle brand, 'Ruchi,' for Rs 150 million (mn). The acquisition also included the Ruchi Agro Foods' pickle manufacturing plant (with a capacity of 130 to 150 tonne per month) and machinery in Gudur, Andhra Pradesh.

Ruchi was the first major brand acquired by CavinKare, since its inception in 1983. The acquisition was aimed at boosting the branded food business, which the company had entered in September 2003, through its Chinni's brand of pickles. The 'Ruchi' brand was the market leader in Tamil Nadu (a Southern state in India) and was also a major player in other states in South India.

The brand was expected to give CavinKare a firm footing in the food market in the region. According to sources in CavinKare, the "Ruchi" brand would be promoted as a premium brand, while "Chinni's" would cater to the mass market.


CK Ranganathan (Ranganathan), chairman and managing director, CavinKare said, "The price of Chinni's is half that of Ruchi and we will position both brands to capture the entire market and also take Ruchi nationally."

CavinKare, which began as a small regional player in the early 1980s, emerged as major fast moving consumer goods (FMCG) player in India in the early 21st century, competing directly with multinational companies (MNCs) like Hindustan Lever Limited (HLL) and P&G Home Products Limited (P&G) , in various product segments like skin, hair and personal care. However, analysts wondered whether CavinKare would taste similar growth and success in the food business.

he case examines the evolution of a small regional player - CavinKare Pvt. Ltd., from a one-product company to a multi-product company with nation-wide presence in the fast moving consumer goods (FMCG) industry in India. It discusses in detail the brand-building, promotion and distribution strategies adopted by CavinKare, which enabled its product brands to compete directly with market leaders such as HLL, P&G, Godrej and Henkel successfully. The case traces the launch and growth of CavinKare's successful brands such as Chik, Nyle, Meera, Fairever and Spinz. It also discusses the company's brand extension efforts and takes a look at the company's entry into other segments of the Indian FMCG market in the early 21st century and critically analyses the rationale for this move. Finally, it explores the future of the company in the light of increasing competition in the FMCG market and its limited resources in comparison to FMCG majors such as HLL, P&G and Henkel.

Answer 2

Have you looked into personalized direct mail and PURLs? For example, if you're recruiting students for a specific college, you can customize the images, use the prospect's name in the image to get their attention, and customize the text per their interests on the direct mail piece. PURLs, personal URLs, are URLs unique to each direct mail recipient. The prospect visits their PURL in response to the ad. (One out of three people prefer to respond online.) Prospects can do anything from request information, take a survey, register, or purchase something through a PURL. It is a method companies use to build targeted mailing lists and learn more about customers/prospects. If you find a good company you'll instantly be notified of a lead so your sales department can act immediately. Colleges and employment recruiters successfully use these methods. Another idea is offering a referral (students gets X dollars when they refer a friend), or exhibiting at college or job fairs.

Answer 3

Prepare a note on target segment. Another note on education of the target segment. ( here innovation such as survey as brand educator is an example )Mobile and internet marketing is one easy to understand.it could have been better if the product is known.