What is Content Analysis?

Answer 1

Content analysis is any research technique for making inferences by systematically and objectively identifying specified characteristics within text.

Content analysis is any research technique for making inferences by systematically and objectively identifying specified characteristics within text.

IE:
A research technique for the objective systematic and quantitative description of the manifest content of communication.
A systematic technique for analyzing message content and message handling - it is a tool for observing and analyzing the overt communication behavior of selected communicators.
A research technique for making replicable and valid inferences from data to their context.
A research methodology that utilizes a set of procedures to make valid inferences from text.

simplified: Combining qualitative and quantitative methods