Explain the difference between planned and unplanned messages in marketing communication.?

Answer 1

Planned messages are part of the script. There are intentional words and phrases in all professionals ads. If you are looking for good example, watch and listen carefully to any P&G brand ads. These messages are designed to tell , reassure and influence consumers about the how good the product is and in certain cases, they even attack competition in a subtle manner.

Unplanned messages are not that frequent. They usually happen because the script was done in a hurry or simply the creative overlooked a certain phrase that can be relevant, sometimes not and is often funny