who is the father of marketing as we know it?

Answer 1

Ted Levitt, author of "Marketing Myopia" is considered the father of marketing as we know it now.

Answer 2

The Father of Marketing is Dr. Philip Kotler. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." He has authored what is widely recognized as the most authoritative textbook on marketing: Marketing Management. He has also authored, or co-authored a number of other leading books, including Kotler on Marketing; Lateral Marketing; Strategic Marketing for Non-Profits; Marketing for Healthcare Organizations; Marketing Professional Services; Marketing From A to Z; The 10 Deadly Marketing Sins; Marketing Moves; Marketing places; the Marketing of Nations; and Social Marketing.

Answer 3

Dr. Gideon Ariel, Founder and Chief Executive of the Board of Ariel Dynamics, Inc., is a world-renowned authority in biomechanics (the science linking physics to movement of the human body) with special expertise in computer science. He is a former Olympic athlete, and completed his graduate and post-doctoral work at the University of Massachusetts, where he received a Ph.D. in Exercise and Computer Science. He has published numerous scientific papers, has been featured on national TV and in many magazines, holds several patents, (including one on variable resistance which is the basis of most modem exercise equipment), served as consultant to many of the country's leading companies, founded an independent laboratory devoted to biomechanical research relating to human performance, and was chairman of the U.S. Olympic Biomechanical Committee.

Answer 4

Benjamin Franklin.
Read his biography.

Michael
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