In the late 1990s BP adopted a corporate motto of ‘Beyond Petroleum’. Does this motto represent a clear corporate strategy or is the motto an advertising logo? Develop criteria drawn from theories concepts introduced on business strategy and organisation course in order to assess BP’s claims of being ‘Beyond Petroleum’
2006-11-18 06:54:07 · 3 answers · asked by Anuj S 2 in Business & Finance ➔ Corporations
BP would like us to beleave that they are good for you and for the environment if we all rode bikes more ofton that would be good for us but not so good for them ie the petrol boycott cost them millions
2006-11-18 07:10:57 · answer #1 · answered by Anonymous · 0⤊ 0⤋
Think windmills and light sensors. Water fuelled cars. I actually saw one being fuelled by potato peelings! Veeeeeeeery smelly but it worked.
2006-11-18 07:04:19 · answer #2 · answered by Val G 5 · 0⤊ 0⤋
try to find here
http://www.coursework4you.co.uk/sprtcasec8.htm
2006-11-20 02:56:07 · answer #3 · answered by Michael B 2 · 0⤊ 0⤋