Is it lawful for a company to maintain different retail price list for the same products?

Question

I am not talking about volume discounts or sales. I am talking about having one base price on one web page and a different base price on another.

Answer 1

it's not breaking the law.

it's kind-of well understood that different types of folks visit different types of web-sites. And some people buy things from one 'vendor' because the price is 'more', - so it must be better.

That's like taxing 'idiots' - and I'm all for that. And if the company get make more money of person 'A', then the can make less money on person 'B'.

What the market will bear, - is my motto. And besides, they're not descriminating on age, gender, race, etc.

Answer 2

ok, the RETAIL price and the BASE price are different, you are using them synonomously.

The price you see that a company is charging consumers is not the price that they paid for those items. Usually, retail markup is about 60%.

So they can charge whatever they want, over and above what they paid for the merchandise, in order to sell it and make a profit.

Take Wal-Mart for example. The one down the street from me might put Doritos on sale, and charge less for them while the wal-mart 30 minutes down the road might not be offering doritos for sale.

Answer 3

It is all supply and demand! What ever the market can take is what they will charge.That is why they call it a Suggested retail Price!!!Anybody can charge whatever they want for a product,It depends if they want to sit on the product or sell it faster!Like Gas Stations..lol

Answer 4

Yes, they can charge whoever whatever they want. They can even have a different price for each customer.

They just can't tell you the price is one amount and then change it when they make the deal. THAT is false advertisement and the old bait and switch.

Answer 5

Depends on the site and what it is trading under.
I would order fro the page with the lowest price, watch the postage costs as they may make the prices equal.