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Add further details to your question. which are the places you are looking at and what type of agency you are in search.

Pearl media is one advertising company specialising in TV commercials.

2006-11-17 01:31:15 · answer #1 · answered by cvrk3 4 · 0 1

Please visit a website www.agencyfaqs.com it has enough inforamtion for advertising agencies.

All the best..
Mucchu

2006-11-18 01:13:21 · answer #2 · answered by Mucchu 1 · 0 0

Ad agencies with whimsical animals or warm-and-cuddly humanity reflected in their names are moving into territory once dominated by shops with more serious-sounding monikers. In the latest example, Emirates Airlines, the rapidly growing Dubai-based carrier, has chosen StrawberryFrog, an Amsterdam-based agency, to develop a global advertising campaign, according to Scott Goodson, creative partner at StrawberryFrog.
.
StrawberryFrog, which last week opened an office in New York, its first outside Amsterdam, will develop the creative portion of a campaign to promote Emirates Airlines' new Airbus A340-500 aircraft. The carrier has ordered 10 of the planes for delivery this year.
.
An official announcement of the decision is expected this week, and Goodson would not disclose details in advance. Emirates also works with a variety of other agencies, including Saatchi & Saatchi in Europe.
.
The move is likely to be seen as another achievement for a group of European start-up agencies that are winning global accounts and expanding when the industry in general faces multiple challenges. Since it was formed in 1999, StrawberryFrog has landed creative work for the likes of Sony Ericsson phones, Mitsubishi Motors Europe, MTV and the Japanese athletic shoe company Asics.
.
It is not the first of this new breed. Mother, a London-based agency started in 1997, may have been the first to prove that a catchy or irreverent name is no turnoff to serious multinational advertisers. Mother has worked with Coca-Cola, Unilever, Boots, Orange and Diageo, among others, and recently opened a New York office to expand into the U.S. market.
.
Meanwhile, Naked Communications, a media-planning operation, arrived on the London scene about three years ago, winning work from clients such as Siemens and Selfridges.
.
The agency world is now virtually crawling with a variety of human, animal and plant life. BoyMeetsGirl opened in London last month. A Munich-based public relations agency calls itself Krauts. Farm, another London ad agency, has affiliates called Monkey and Uncle Terry. There are British design and branding agencies called 3 Fish in a Tree and NowWashYourHands.
.
"There are so many agencies that are three names, two letters, two colors, whatever — you need to cut through that," said Ric Simcock, a London-based marketing consultant, who tried to do just that when he called his firm Elephants Can't Jump.
.
Goodson said there was a method to the naming madness. Agencies like his can think more broadly and creatively about an account, he said, because they are not locked into the mind-set of big agencies that see traditional advertising — on television, in print or elsewhere — as the solution to everything, and the StrawberryFrog name highlights the difference.
.
"The name's catchy, and it's reflective of a new way of thinking," he said.
.
StrawberryFrog's work for Tiger, the sneaker brand owned by Asics, demonstrates this approach. First, there was its placement in the movie "Kill Bill." Then came a promotional campaign using the Internet and free cans of "hero breath," captured from a Japanese gymnast who competed in the 1964 Tokyo Olympics. Now, there is a short comic film, about a fictional Japanese fish-gutter who runs a marathon on his fingers, in Tiger shoes; it is being shown at film festivals.
.
Some established executives view the proliferation of wacky names with a bit of bemusement. Start-ups have always been part of the natural evolution of the business, they say, and the latest wave leaves them unmoved.
.
"They're trying not to sound like a bunch of solicitors," said a London executive at a traditionally named agency, "but there's nothing particularly new here."
.
But in StrawberryFrog's case, at least, there is a new client.
.
*
.
As part of a global reshuffling of the management at Leo Burnett, the network has named Richard Pinder, 39, president for Europe, the Middle East and Africa. Pinder had been regional managing director for Leo Burnett Asia-Pacific.
.
*
.
J. Walter Thompson and Asatsu-DK, the third-largest advertising agency in Japan, have formed a partnership aimed at winning Japanese clients. Asatsu-DK and Thompson's parent, London-based WPP, have significant cross-shareholdings.
Ad agencies with whimsical animals or warm-and-cuddly humanity reflected in their names are moving into territory once dominated by shops with more serious-sounding monikers. In the latest example, Emirates Airlines, the rapidly growing Dubai-based carrier, has chosen StrawberryFrog, an Amsterdam-based agency, to develop a global advertising campaign, according to Scott Goodson, creative partner at StrawberryFrog.
.
StrawberryFrog, which last week opened an office in New York, its first outside Amsterdam, will develop the creative portion of a campaign to promote Emirates Airlines' new Airbus A340-500 aircraft. The carrier has ordered 10 of the planes for delivery this year.
.
An official announcement of the decision is expected this week, and Goodson would not disclose details in advance. Emirates also works with a variety of other agencies, including Saatchi & Saatchi in Europe.
.
The move is likely to be seen as another achievement for a group of European start-up agencies that are winning global accounts and expanding when the industry in general faces multiple challenges. Since it was formed in 1999, StrawberryFrog has landed creative work for the likes of Sony Ericsson phones, Mitsubishi Motors Europe, MTV and the Japanese athletic shoe company Asics.
.
It is not the first of this new breed. Mother, a London-based agency started in 1997, may have been the first to prove that a catchy or irreverent name is no turnoff to serious multinational advertisers. Mother has worked with Coca-Cola, Unilever, Boots, Orange and Diageo, among others, and recently opened a New York office to expand into the U.S. market.
.
Meanwhile, Naked Communications, a media-planning operation, arrived on the London scene about three years ago, winning work from clients such as Siemens and Selfridges.
.
The agency world is now virtually crawling with a variety of human, animal and plant life. BoyMeetsGirl opened in London last month. A Munich-based public relations agency calls itself Krauts. Farm, another London ad agency, has affiliates called Monkey and Uncle Terry. There are British design and branding agencies called 3 Fish in a Tree and NowWashYourHands.
.
"There are so many agencies that are three names, two letters, two colors, whatever — you need to cut through that," said Ric Simcock, a London-based marketing consultant, who tried to do just that when he called his firm Elephants Can't Jump.
.
Goodson said there was a method to the naming madness. Agencies like his can think more broadly and creatively about an account, he said, because they are not locked into the mind-set of big agencies that see traditional advertising — on television, in print or elsewhere — as the solution to everything, and the StrawberryFrog name highlights the difference.
.
"The name's catchy, and it's reflective of a new way of thinking," he said.
.
StrawberryFrog's work for Tiger, the sneaker brand owned by Asics, demonstrates this approach. First, there was its placement in the movie "Kill Bill." Then came a promotional campaign using the Internet and free cans of "hero breath," captured from a Japanese gymnast who competed in the 1964 Tokyo Olympics. Now, there is a short comic film, about a fictional Japanese fish-gutter who runs a marathon on his fingers, in Tiger shoes; it is being shown at film festivals.
.
Some established executives view the proliferation of wacky names with a bit of bemusement. Start-ups have always been part of the natural evolution of the business, they say, and the latest wave leaves them unmoved.
.
"They're trying not to sound like a bunch of solicitors," said a London executive at a traditionally named agency, "but there's nothing particularly new here."
.
But in StrawberryFrog's case, at least, there is a new client.
.
*
.
As part of a global reshuffling of the management at Leo Burnett, the network has named Richard Pinder, 39, president for Europe, the Middle East and Africa. Pinder had been regional managing director for Leo Burnett Asia-Pacific.
.
*
.
J. Walter Thompson and Asatsu-DK, the third-largest advertising agency in Japan, have formed a partnership aimed at winning Japanese clients. Asatsu-DK and Thompson's parent, London-based WPP, have significant cross-shareholdings.
Ad agencies with whimsical animals or warm-and-cuddly humanity reflected in their names are moving into territory once dominated by shops with more serious-sounding monikers. In the latest example, Emirates Airlines, the rapidly growing Dubai-based carrier, has chosen StrawberryFrog, an Amsterdam-based agency, to develop a global advertising campaign, according to Scott Goodson, creative partner at StrawberryFrog.
.
StrawberryFrog, which last week opened an office in New York, its first outside Amsterdam, will develop the creative portion of a campaign to promote Emirates Airlines' new Airbus A340-500 aircraft. The carrier has ordered 10 of the planes for delivery this year.
.
An official announcement of the decision is expected this week, and Goodson would not disclose details in advance. Emirates also works with a variety of other agencies, including Saatchi & Saatchi in Europe.
.

2006-11-17 12:40:39 · answer #3 · answered by Anonymous · 0 0

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