What is the procedure of calculating TRP(Target Rating Point) of any program/TV Channel?

Answer 1

TOTAL RATING POINTS (TRP) - percentage of total population reached by an advertising campaign; usually television.... [also GRP] percentage of the total population reached by a commercial or programming. For example, 300 GRP's means that everyone within the region of a marketing campaign was reached three times. [TRP usually = TV, GRP usually = Radio]

extended info:

Television Rating Points - TRP is the criterion that indicates the popularity of a channel or programme and this data is very useful for the advertisers
Presently, INTAM (Indian Television Audience Measurement) is the only electronic rating agency functioning in India. INTAM uses two methodologies for calculating TRP. First is frequency monitoring, in which 'people meters' are installed in sample homes and these electronic gadgets continuously record data about the channel watched by the family members. 'People meter' is a costly equipment, which is imported from abroad. It reads the frequencies of channels, which are later, decoded into the name of the channels and the agency prepares a national data on the basis of its sample homes readings. But there is a drawback in the technique, as cable operators frequently change the frequencies of the different channels before sending signals to the homes. It may be very misleading to read a channel according to a particular frequency even if the down linking frequency is same all over India.

Second technique is more reliable and relatively new to India. In picture matching technique people meter continuously records a small portion of the picture that is being watched on that particular television set. Along with this agency also records all the channels' data in the form of small picture portion. Data collected from the sample homes is later on matched with the main data bank to interpret the channel name. And this way national rating is produced

Answer 2

RE: what's TRP? How is it calculated? Which internet site furnish general trp score of information channels? The term is unquestionably utilized in information channel. each channel attempt to realize bigger trp score. How is it calculated?