Overall, how would you evaluate Pepsi's marketing mix?

Question

I am writing a paper for a final report & need help with a few questions. This is one of them. Anyone that can help PLEASE DO!!!!

Answer 1

First of all I would have to see Pepsi's Overall Marketing Strategy in order to determine what their marketing mix strategy is and hence make an evaluation. I would imagine that you have done some researech on Pepsi and have gleaned some information on the said company. Based on your knowledge of marketing mix strategies, apply same to the Pepsi situation and then evaluate. All the best!